Earlier last week, my social media feed was flooded with stories about how the climate in all of Canada was colder than that of the planet Mars. Of course, this phenomenon was ripe for a design/branding idea.
Read MoreIf any couple ever asks you to marry them,
DO IT.
Shed whatever stage fright you might have, ignore the paranoia that you'll somehow ruin the day, find your cadence, have a shot, speak clearly and own that shit. It's worth spending the money, taking the time, traveling half way across the world and realizing, because hey -- how many times does that kind of opportunity arise?
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