in 2017, I transitioned my creative focus toward freelance visual design... and developing an independent furniture studio.
Built primarily with industrial materials salvaged from around Berlin, the simple, brutalist-minimalist furniture aesthetic required an applicable brand identity.
After deciding on the name and securing the domain, I began logo ideation by combining digital and analog concepts, using the Bauhaus-inspired geometric logo elements from this online portfolio.
Years ago, I found this rusted old M20 steel nut and tempered it into a ring. This piece of jewellery/hardware later became the inspiration behind the DANKOMADE logo.
By combining the simplified DANKO D shape with a hex nut silhouette, the DANKOMADE logo was conceived. 'Clever simplicity' became the identity language, defining all other design decisions.
From here, I expanded this modest concept into business cards by stamping contact information upon slices of leftover wooden veneer.
I then rolled individual cards and inserted each of them into an M20 nut, identical to the 2.2 oz. original worn on my right pinky finger.
I also created a custom brand iron, again using M20 nuts, a 36" threaded bolt and some large washers. By grinding the D into the end of the bolt and fitting a nut overtop, the literal branding of finished furniture pieces became a reality.
Business Cards
