in 2017, I transitioned my creative focus toward freelance visual design... and developing an independent furniture studio.
Built primarily with industrial materials salvaged from around Berlin, the simple, brutalist-minimalist furniture aesthetic required an applicable brand identity.
After deciding on the name and securing the domain, I began logo ideation by combining digital and analog concepts, using the Bauhaus-inspired geometric logo elements from this online portfolio.
Years ago, I found this rusted old M20 steel nut and tempered it into a ring. This piece of jewellery/hardware later became the inspiration behind the DANKOMADE logo.
By combining the simplified DANKO D shape with a hex nut silhouette, the DANKOMADE logo was conceived. 'Clever simplicity' became the identity language, defining all other design decisions.
From here, I expanded this modest concept into business cards by stamping contact information upon slices of leftover wooden veneer.
I then rolled individual cards and inserted each of them into an M20 nut, identical to the 2.2 oz. original worn on my right pinky finger.
Production process for DANKOMADE business cards. Visit http://dankomade.com for samples, gallery and to request a quote.
I also created a custom brand iron, again using M20 nuts, a 36" threaded bolt and some large washers. By grinding the D into the end of the bolt and fitting a nut overtop, the literal branding of finished furniture pieces became a reality.
Business Cards
